Digital product design by day, post-workism by night.
Innovation by profession, ecological science by heart.
Human centered economics, with an emphasis on justice, equality, welfare and self sufficiency.
Hi, I'm Andra. My approach to problem solving is social science meets technology meets creative culture. I use it from advising early stage start-ups on how to communicate and innovate to growing my own entrepreneurial endeavours.

Craft Product School:

About me

My areas of specialization are sustainable design, education and online learning, product strategy, business design, product design and development, UX, brand-building, go-to-market strategy, customer acquisition and retention, creative copywriting, content and community growth, VR/AR and organizational change.

My research areas are speculative design, the Degrowth movement and post-work cities.

I've been honored with awards from prestigious competitions such as Golden Drum- Beat the Drum for Change, Central European Start-up Awards - Best Chatbot solution nomination, or Facebook Community Challenge - Best in Gaming, third price Regional- Europe.

Some of the topics that interest me are product design related, future of work, start-up mechanics, and gender equality.
Some of my works
My work covers quite a wide range of topics and industries, but with more of a focus on gender equality, education and how we work. I have built from SaaS platforms to AI chatbots and machine learning powered extensions.
How might we build products and services that are inclusive?
Design for Equality is a design thinking workshop where participants are prototyping products and services aimed at a more equal workplace.

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How might we create a better way to present information?
Inspired is a browser extension powered by machine learning which finds relevant videos, images and gifs for your content, so you can focus on creating a great document, without having to leave your current page.

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How might we change the interview process into a fun experience?
Replika is an AI business card in the form of a messenger chatbot, that introduces your work and professional interests just like you would do it.

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How might we turn healthcare recruitment into a scalable, digital experience?
Through MEDIrecruit, almost the entire process is done online: the clinic receives directly into its account a shortlist of candidates that meets its unique requirements, consisting of 3 to 5 applicants selected by an algorithm from the database.
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Let's speak

If you're a founder and need direction or feedback on your product, if you're an established company executive and looking for a growth strategy, if you're an agency and looking for creative work, find me by filling in the details below :)
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